Sky York Journal
Private equity firm TSG Consumer Partners has acquired indie fragrance label Phlur. A value for the deal was not disclosed. Phlur was relaunched in February 2022 by brand accelerator The Center and influencer Chriselle Lim, and is reportedly the number two growth brand at Sephora U.S. and Canada. TSG Consumer invested in Summer Fridays last year, and previously held a stake in Huda Beauty.
TSG Consumer Partners Acquires Phlur [Business of Fashion]
