Sky York Journal
After revealing a new denim campaign starring Sydney Sweeney, American Eagle Outfitters’ stock surged 16%. The campaign, called “Sydney Sweeney Has Great (American Eagle) Jeans,” features a limited-edition denim jacket as well as a “The Sydney Jean.” American Eagle’s partnership with Sweeney marks its latest move to boost sales and reconnect with Gen Z shoppers. See Sweeney’s Fall 2025 campaign images above
